What are solo ads? Are they any good?
Solo ads are a form of PPC (pay per click) traffic but work very differently to PPC’s offered by platforms such as Google, Bing and Facebook. It is an E-mail broadcast that a list owner sends out to their list of subscribers. Unlike traditional PPC, solo ads are much more targeted when it comes to the type of audience that your offer is exposed to and if done correctly can yield in unbelievable returns on your investment. Solo ads tend to drive warm and in a high state of readiness to buy visitors where as other PPC networks provide cold and sceptical visitors that you really have to work to build a relationship before they even consider buying. Along with all that, solo ads tend to have a much higher option rate than other types of PPC and tend to be cheaper than most form of PPC.
But with solo ads you have to be very careful when ordering traffic because there are a lot of scammers out there that are selling fake clicks and all you will end up doing is burning your pocket. One of the best places to search for good solo ad sellers/vendors is Facebook. If you search the term solo ads on Facebook you will find plenty of groups that share their experience with many solo ad vendors and you should be able to find a good vendor that can give you quality traffic.
Here are a few tips on how to start with solo ads if you’re new to this type of traffic source.
- Always order small when using a vendor for the first time. Try to start with around 300 clicks, that should be enough to give you an idea of whether the vendor’s list is a good fit for you or not. If it is, than order in higher volume.
- Always order 100% tier 1 traffic, which means the traffic is coming from only the United States, Canada, UK, New Zealand and Australia.
- If the price is too good to be true than the chances are, they are. A good vendor knows how valuable their list is and will not sell them cheap unless the list is garbage. I would avoid the vendors that are selling clicks for anything less than 0.60 cents per click. The vendors I use majority of the time have prices ranging from $1.00 to $2.50 per click.
- The vendor should have a proper website detailing how they have built their list and have testimonials of their services (preferably video testimonials), prices should also be displayed as well as timings on when the traffic would start coming in.
I hope this helps you in deciding whether solo ads are something that you would use or not.
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